News 
This collaboration between H. Moser & Cie. and Christie’s is one which places an emphasis on continuity, marking the start of an association between two century-old companies which share an entrepreneurial spirit and a passion for beauty and expertise, which they place at their customers’ disposal.
The manufacture has decided to produce a special watch each year, which will be unveiled at SIHH and entrusted to Christie’s to be sold to the highest bidder. The proceeds from the sale will be donated to the Fondation pour la culture horlogère suisse (Foundation for Swiss Watchmaking Culture).
This foundation has two objectives: to support apprenticeships in the watchmaking professions and to safeguard expertise in the related artistic crafts. «Preserving our Swiss watchmaking tradition is of crucial importance», explains Georges-Henri Meylan, President of the foundation. «It is key to the survival of our industry as a whole. We must work together to ensure our considerable expertise is preserved, and growth continues in this, our area of excellence: exceptional mechanical watchmaking».
Both the Swiss Mad Watch, produced by H. Moser & Cie. as a heartfelt statement, promoting Switzerland and arguing for a more stringent, revised and revalued Swiss made label, and the original prototype for the Swiss Alp Watch, made from rhodium-plated brass, inspired by the modern design of smart watches but with a fully mechanical 100% Swiss heart, will be sold by Christie’s in May 2017. «The passion that the Swiss Mad Watch and the «Make Swiss Made Great Again» campaign as well as the Swiss Alp Watch and the «Upgrade to a Mechanical Watch» campaign have inspired immediately appealed to us», explains Thomas Perazzi, Director of the Watches & Wristwatches Department at Christie’s in Geneva. «The values of tradition and authenticity, and safeguarding master craftsmanship are crucial to us, and we are delighted to join forces with H. Moser & Cie. to bring their message to a wider audience, amplifying it in our own way».
Included in the catalogue of rare watches, the Swiss Mad Watch and the Swiss Alp Watch will be displayed in major capitals around the world - Dubai, Bangkok, Hong Kong, Taipei, New York and Geneva - during the travelling exhibition which will precede the sale. The proceeds made when the hammer falls will go to the Fondation pour la Culture Horlogère Suisse, which will manage the distribution of the funds.
March 30, 2017