News 
Olivia Palermo
A model, art director, philanthropist and company director, Olivia Palermo is a living force in the fashion world. She has many strings to her bow and lends a highly personal touch to everything she undertakes.
For the second year in a row, Piaget is collaborating with this fashion icon with whom the brand has decided to introduce vibrant and contrasting colours to its Possession collection. The Geneva company has turned the spotlight on the many facets of Olivia’s life through films and photographs, each aspect being represented by a dominant colour (intense black, bright turquoise, vibrant red, luminous green, intense blue and gold).
At the heart of this new campaign a film will be launched in early April depicting the heroine as she progresses from one intensely coloured scene to another, each presenting a different situation and state of mind: joy, love, playfulness, work, leisure or creative inspiration. In this way she reveals the many colours of the rich palette of her life: a businesswoman, fashion icon or wife when she features in that role in two of the scenes filmed with her husband, photographer Johannes Huebl.
Through the different tableaux of the campaign and its dominant colours, Piaget presents the Possession lady: elegant, audacious and highly talented.
March 30, 2017