After the announcement of the long-term association between Zenith and Land Rover, Land Rover BAR (Ben Ainslie Racing) has taken the opportunity of the first ever America’s Cup racing in Asia to present watchmaker Zenith as Official Timing Partner.
An important new collaboration to accentuate the strength and significance of a global partnership that is fully geared up to go the distance. Aldo Magada, President and CEO of Zenith and Ben Ainslie, Skipper and Team Principal of Land Rover BAR unveiled the news at a press conference in Fukuoka, the venue for the final racing in the Louis Vuitton America’s Cup World Series.
Ben Ainslie and the sailing team will all become global brand ambassadors, styling the El Primero Sport model. The 45 mm-diameter steel case houses the famous El Primero 400 B automatic chronograph, with a movement featuring an integrated column-wheel construction and beating at a cadence of 36,000 vibrations/hour.
Ben Ainslie Racing (BAR) was launched on June 10th 2014 in the presence of Her Royal Highness The Duchess of Cambridge. The team was conceived by four times Olympic gold medalist and 34th America’s Cup winner, Sir Ben Ainslie, with the long-term aim of challenging for Britain and bringing the America’s Cup back home to where it all began in 1851. Ben has developed and will lead a British entry capable of winning the prestigious trophy, something Britain has so far never managed to achieve. Land Rover BAR is a commercial sporting team, with a number of individual private investors alongside corporate partners. The team is made up of some of the best British and international sailors, designers, builders and racing support.
December 22, 2016