News "Intrepid", the popular Swiss television programme, followed the adventure of five candidates, each of whom set about creating a new company.
They all took part in the "Génération Entrepreneurs" competition organised by the Newbiz Association which helps young enterprises to expand. Alexis Steinmann won the competition after the final held on 23 September. His TomPlay project, a particularly innovative application, revolutionises the world of music by enabling interactive scores to be recorded. As the partner of this event, Baume & Mercier paid tribute to the lucky winner by presenting him with a Classima timepiece.
October 20, 2016
