Blancpain partner of the "Semaine du goût"

The ties between Blancpain, the art of living and fine dining spring from the deeply held conviction that there is a close bond between these worlds and traditional watchmaking. These ties have been faithfully cultivated by Blancpain for almost thirty years.

Blancpain’s ongoing romance with gastronomy goes back to 1989 when Frédy Girardet, Paul Bocuse and Joël Robuchon were named "cooks of the century" by the famous Gault & Millau guide. The manufacture in Le Brassus presented each of them with an engraved watch, a gesture that led the brand and these award-winning chefs to realize how much they had in common, including a sure touch, meticulous concern for details and infinite patience displayed through innovation respectful of traditions. Ever since, Blancpain has naturally cultivated special relationships with the greatest chefs, and the many talented friends of the brand within this revered circle - notably featuring Joël Robuchon, Franck Giovannini, Stéphane Décotterd - have earned more than 100 Michelin stars between them. Blancpain also works in close cooperation with the finest hotel collections such as Relais & Châteaux and Leading Hotels of the World.

Moreover, given that the discovery of watchmaking expertise calls for a welcoming attitude and impeccable service, Blancpain ensures that its boutiques are friendly places in which hospitality - worthy of the finest establishments and expressed through an opportunity to savor Swiss made produce - rubs shoulders with the presentation of timepieces and the corresponding technical explanations. The overarching aim is to offer clients a uniquely authentic and emotionally satisfying moment. It is thus entirely natural for Blancpain to partner the "Semaine du goût" which, like watchmaking itself, supports innovation while preserving tradition.

September 15, 2016